At Retail Advantage, we recognize that our customers are concerned about the privacy of the information that we collect from them and our plans for using this information. Our goal is to ensure that we only gather information about you that you want us to have and that we only use this information after we have told you how it will be used and have given you the opportunity to consent to its use.

One of the ways Retail Advantage ensures that we are offering products that meet the needs of our customers is to gather information directly from them. We like to know who our customers are, what types of products they use and what their product expectations are. Through market research projects, customer feedback and registration we are able to explore what is or is not attractive about our products.

As well, we require user information to keep our records up to date and to be able to properly identify you, such as when you request technical support.

It is always our objective to collect only that information necessary for us to achieve the purposes for which we are collecting information. Whenever we ask for information, we will also inform you as to what use we will make of it before or at the time we collect the information and you will be offered the choice as to whether or not you wish to provide information to us. For example, if we are using the information solely for marketing and research purposes we will advise you of that.

Please note that in some instances such as product registration and purchases, there is some information that we are required to collect to enable us to accurately register or support your product and we may not be able to allow you to register or purchase products without that information.

Links to Other Sites

RetailAdvantage.com offers links to many other Web sites. Please note that we are not affiliated with these sites and are not responsible for their privacy practices or policies.